Planet Coat Wins the 2nd ELEVATE Core Programme Case Challenge

The Planet Coat team – Carla Domínguez, Barbara Barišić and Zrinka Tolno – has won the 2nd edition of the ELEVATE Core Programme Case Challenge.

Their project reimagines premium dog coat care through bio-based ingredients, combining innovation, sustainability and entrepreneurship into a compelling business concept.

From an Idea to a Winning Solution

Beyond the winning pitch, what makes this achievement so special is the journey behind it.

Working across different countries, cultures and time zones, the team transformed an initial idea into a validated business opportunity. Along the way, they learned to challenge assumptions, narrow down multiple ideas into a clear value proposition, and strengthen their concept through mentoring, collaboration and continuous feedback.

Reflections from the Team

Carla Domínguez shared:

“Winning the programme was incredibly rewarding, but the biggest value was the learning journey and the experience of building something together.”

Barbara Barišić highlighted the impact of the programme:

“The structured guidance, practical tools and confidence needed to transform our vision into a viable business opportunity.”

Zrinka Tolno also reflected on the experience:

“The combination of live interaction with experts and hands-on project work made all the difference, helping me develop new skills that will support my future research and innovation projects.”

The Spirit of the ELEVATE Core Programme

These reflections perfectly capture the spirit of the ELEVATE Core Programme: empowering participants to collaborate across disciplines, think like entrepreneurs and transform promising ideas into impactful solutions.

Congratulations once again on this well-deserved recognition. We look forward to following your entrepreneurial journey.

Planet Coat Wins the 2nd ELEVATE Core Programme Case Challenge